Fast-food behemoth McDonald’s recently released a new item – dubbed Fish McBites – and it has been noted that they did not spark sales. Really? That’s a surprised? No one lined up for Fish McBites? No one in the entire company thought this might be a bad idea?
Meanwhile, as Chick-Fil-A, In-n-Out Burger and Krispy Kreme roll out their brands, people line up – some for days in advance of the stores opening. What is the difference? In a word, it is probably focus. The latter examples, for the most part, focus on their core businesses. It could be argued that Chick-Fil-A is getting close to expanding too far out of their comfort zone. If you have been to the Dwarf House, which actually predated the fast-food version of their stores, then you probably know what I mean. They would probably be better to get rid of some of their products rather than continuing to expand the lineup.
McDonald’s is probably no different.