The Importance of Timing on Election Day

With the primaries just a bit over two weeks away, I thought it important to mention a lesson that I learned slightly after the last election: The importance of timely material. More specifically the importance of the timely arrival of material.

If you’re like myself and millions of others out there, as an election draws near, you are very likely bombarded by mailings and phone calls to tell you to vote for someone – or, perhaps, to not vote for someone. There’s a very likely chance that you simply deposit the mail in the trash (or, if you’re a good neighbor, in the recycle bin) without ever looking at it. This is generally what I do.

But one piece of mail caught my attention after the last election, and I thought it worth mentioning. I think that just about everyone will find it interesting.

The North Carolina Family Policy Council was niceenough to send me a Voter Guide last year. It’s billed as an “impartial, nonpartisan look at North Carolina candidates” , and to their credit, the 14-page brochure delivers in that regard.

Stuffed with information, you will find a huge number of candidates broken down by the seat they are competing for, as well as their answers to the questionnaire sent out by the council. Now I don’t necessarily agree with the council’s position on every issue, but it was nice of them to send the information regardless, and it really was an invaluable tool for making selections during the voting process.

Except for one thing.

It arrived three weeks after election day.