I’m not surprised that it’s happening, only that it has taken so long for something like this to happen on a larger product line. I mean we see flavors come and go, but typically they are smaller lines that hardly made a ripple. Vanilla Coke, on the other hand, was introduced with a huge amount of advertising.
Apparently it didn’t work, and the Vanilla line is skipping town, along with Diet Coke with Lemon. I think it would be an interesting exercise to see more of this. While I appreciate the idea to appeal to every market niche, the fragmenting it has done is incredible, with just a small sliver of sales going to any one such speciality beverage. There has to be a trade-off between such a strategy and actually making any money.