Have you seen the Outhouse Springs billboards? I’ve been seeing them in the Charlotte area for a while now. I also saw them in Charleston (SC) when we were there in July for the 4th. But I never could remember to look up the company. Surely these things weren’t real. Slogans like “We’re #1, not #2” and “People Love Us, but They Won’t Shake our Hands” – no way would someone even try to pull that off.
Well, this morning I got around to looking. It turns out that while the ads were not real in the beginning, they are now. What started off as a move to show the effectiveness of outdoor advertising became the impetus for actually creating a product. How often does that happen? Advertise, determine the reaction, and then if there’s enough interest, create the product. Pretty unbelievable, actually.
For a limited time (the page says 8 weeks), Outhouse Springs water will be available in Charleston-area Piggly Wiggly stores. Some of the proceeds (I seem to remember seeing 50 cents per six-pack, but I can’t find it now) go to the Save the Light project to restore the Morris Island Lighthouse (Quicktime viewer required).