That's right, I said Themed Amusement Park, because that's how they describe themselves. Most similar venues fall into one of two categories - amusement parks, which are often just large collections of games, rides and things to do, and theme parks, typically owned be large media companies, such as Disney or Universal, and can therefore be more practically integrated with the properties that are a part of those companies. Sure, they can have big rides, too, but instead of just roller coasters and thrill rides, they are often themed to coincide with a movie release or even a famous character from the stable of years gone by.
Carowinds is actually something of a crossover (hence the name), in that until recently it was owned by Paramount, which mean that there was a good deal of theming going on. Not on the scale of Disney parks, mind you, but a decent amount, nonetheless. That all changed in early 2006, when it was announced that none other than Cedar Fair Entertainment had acquired Carowinds (and all of the Paramount Parks), meaning that changes were definitely afoot. Still, nothing really changed for the 2006 operating season, and even through 2007, only the Cedar Fair logo was added. But in 2008, changes definitely started showing.