One way to keep visitors involved in what's happening with goings-on at your site is by involving them in what's happening, and one of the more interesting developments in this area is by providing them with the ability to rate your content. Until now, one of the more common ways of doing so for Movable Type was with the Ajax Rating plugin.
Mark Carey has done a great job of putting the plugin together, don't get me wrong. But installing the plugin and getting it to work right can sometimes be a bit more than most folks want to take on. The advantage is that you get complete control over what's happening. Sometimes, however, you just need a quick-and-dirty rating solution, and that's where Outbrain comes in.
Once you do add the widget, you have an elegant star-rater, which provides an easy way for your visitors to vote on the content of your site. Then you can even email the crew at Outbrain to enable a report for your account, which allows you to easily review what's been voted on, which is a nice feature. In coming weeks, an enhancement will allow you to display top posts as well.
Now for the news for Movable Type users: I was so impressed with the widget that I threw together a plugin, creatively dubbed MT-Outbrain. You can download it here. This plugin will run under Movable Type versions 3.35 and higher (including the new MTOS and 4.1 betas), in both static and dynamic publishing modes.
Users of MT3 should simply unzip the archive as-is into their MT directory and everything will be where it needs to go. Users of MT4 should make sure to not upload the php folder that is found outside of the plugins folder. Instead, upload only the one found inside the plugins folder. If you upload both, then dynamic publishing may not work!